MANILA, Philippines—Mobile application developer AppLabs Digital Studios has officially announced its new campaign to gather market intelligence in a growing mobile economy. The campaign attempts to receive valuable feedback regarding the Philippine-based company’s upcoming and existing products, and it involves a global market survey which includes the use of standard telemarketing and email correspondence techniques.
The global campaign is necessary for the improvement of AppLabs Digital Studios’ existing applications. Information that will be generated from the three-month-long campaign can also be used by the company’s research and development department in producing world-class mobile applications that matter.
“The main purpose of this project is to improve our product development process and enhance our existing products,” clarifies the managing director and co-founder Oliver Ian Atienza. He is also responsible for coming up with the marketing survey initiative, with the initial phase including an exclusive promotion to jumpstart the campaign. He has also appointed John Padua as the campaign manager to help execute the global market survey with ten teams, all representatives from the company’s contact center.
As part of the company’s business strategy, SMEs and big corporations that are part of the Fortune 500 have been invited to participate. Companies with access to a huge mobile market and customer base in Europe and Asia were tapped as well.
Businesses that return surveys become part of AppLabs Digital Studios’s roster of preferred clients, receiving company updates and information on company services. Preferred clients receive exclusive privileges which include discounted marketing and advertising services and business opportunities to become an official dealer of various partner products such as mobile gadgets and home and office equipment.
Once a conclusion has been reached from the market research and industry reports have been finalized, AppLabs Digital Studios aims to develop better and more outstanding applications for the global market.
About AppLabs Digital Studios Inc.
AppLabs Digital Studios Inc. is a mobile and web application development company headquartered in Eastwood City, Philippines. Established in 2011, AppLabs develops custom application solutions for multiple technology platforms that will educate, entertain, and inform people of all ages. For more information, please visit www.applabsdigital.com.
Stephanie King (Philippine Clients)
Contact No.: +632-696-9307
Bill Jacobs (International Clients & Investor Relations)
Contact No.: +632-661-9570